Join us @ Japan Industrial Design Association on Oct 30th

Dassault Systèmes' VP Design Experience & head of our Design Studio @AA  has been invited by the Japan Industrial Design Association to a talk on Mobility in Tokyo on Oct 30th. Featuring also @TY ​​​​​​​& ItalDesign. Find more info & register here.

“What is design that goes beyond design?”
Mobility, which supports the movement of people, is moving forward as a field that will play a major role in the future of humanity. However, automobiles also have issues such as environmental burden and safety issues. Therefore, in order to build a sustainable future, we need to deeply explore the role of design from a new perspective. The speakers are people who have continued to research future mobility design from the perspective of "design beyond design," focusing on sustainability, safety, accessibility, etc., and have achieved results.
In this crosstalk, we will share new insights and approaches towards sustainable mobility design through messages from three top leaders of the future of the automotive industry. We hope that this event will be a place where you can experience the future of mobility that will transcend the realm of design and have an impact on society, and think about ``design that transcends design'' together. If you are a company that is considering making an impact on society through the power of design, please take this opportunity to participate. Let's look to the future of design together and create the next generation of business together.