The Concept

Coca-Cola gives you the opportunity to print miniature 3D version of yourself ! Here is the link to the promotional video "Coca-Cola Mini-Me" !

The brand launched its mini bottles by creating 3D printed mini figurines of its customers, using a printing lab inside the beverage company's factory in Israel.

The luckiest are invited to the lab to have their body scanned and go home with a 3D-printed mini versions of themselves. But first of all, the consumers must download a mobile app where they could imagine a mini version of themself.

This campaign reflects the originality of the brand using 3D-printing technology to create souvenirs for its customers and lovers.

I hope this kind of campaign with 3D will be launched soon in France as well ! I think I shouldn't worried that much because it seems that 3D printing is going to be used to boost brand awareness ! Indeed, Coca-Cola isn't alone...Disney turns people into a Star Wars action figure here is the article: 3D Printing Goes Disney

What about your opinion? Could you think of smartest way to incorporate 3D printing in ad campaigns?