Clay modeling at Ford

I just stumbled upon this article where Ford clay modelers present their job.

http://www.core77.com/posts/36003/The-Crucial-Part-of-Automotive-Design-that-Still-Uses-Centuries-Old-Hand-Tools

Interesting description of their work, the patience it requires, the pleasure of working on something tangible...

Seems like no technology could one day ever replace "manual" clay modeling. Or maybe Imagine & Shape-kind of app, coupled with some immersive display and forced-feedback devices...?