Ever since the industrial revolution, customers have required increasingly customized products. The speed of innovation is increasing, driven by digitalization and the fight for sustainability. The speed of change is inevitable and organizations that adopt a composable business structure find that they are better positioned for both success and sustainable growth. A defining factor of successful Industrial Equipment companies is their ability to define and manufacture quality products tailored to customer preferences and deliver them anywhere in the world at record speed. This session will describe and illustrate through a Live Demonstration, best practices, capitalized through multiple collaborations with Industrial Equipment manufacturers, on how to implement Configure and Engineer to Order, on the 3DEXPERIENCE platform, to reduce customer order fulfillment time.