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New role: Marketing Production Artist
Role Overview
The Marketing Production Artist allows the repeatable creation of photorealistic media & marketing assets for customer engagements by leveraging the 3DEXPERIENCE Twin for Marketing (2d,3d,2.5d) and Stellar precise technology with Global Illumination (GI).
The artist can streamline the rendering workflow in an optimized work environment by using state-of-the-art technology. The artificial intelligence (AI) denoiser speeds up the image production. Batch processing supports the repeatable production of 2D premium renderings with multiple products.
Role Values
- 2D, premium media creation by producing renderings straight from the 3DEXPERIENCE Twin for Marketing.
- New PBR material delivers visual appearance continuity from photorealistic to real-time VR to web
- Batch process high-resolution image production scenarios, supported by automated rendering
New role: Marketing Experience Creator
Role Overview
Create amazing real-time experiences with the Marketing Experience Creator Role, directly from the Design Model. Elevate product storytelling and impress customers using a single source of truth.
Improve workflows and reuse assets easily from engineering, coming along with the product like Configurations, Product Animations and Simulations inside a Marketing Experience.
Artistically compose and animate Products, virtual Humans, Planets and Ambiences for large scale storytelling.
Optimize, publish and share your marketing experience with Art Directors, the CMO and other stakeholders for review and collaboration. Execute preset filters to optimize the experience by incorporating model structure, geometry, material, textures, lighting and ambience.
Role Values
- Efficiently communicate values and usage scenarios of your product or concept to customers and prospects
- Directly showcase optimized design to order products in convincing storytelling experiences
- Digital continuity exposes design IP (animation, configuration, simulation) & provides updates on design evolution
- Create once & reuse ambiences, humans and storytelling templates across product lines
- Publish optimized experiences in 3DSpace for reviews and playback in 3DPlay
New role: Marketing Model Creator
Role Overview
Marketing Model Creator connects design and engineering business processes to the cloud-based, product marketing world by utilizing local hardware resources.
It optimizes & enriches the engineering data to prepare a marketing view of the ‘3DEXPERIENCE Twin’. Furthermore, it increases the realism of the 3DEXPERIENCE Twin by contextualizing products with photorealistic Ambiences and Material appearances.
Marketing model creator ensures digital continuity by sourcing product updates from engineering data as the single source of truth.
User can share the prepared products with marketing agencies that are connected to the cloud.
Role Values
- Create the marketing view of the 3DEXPERIENCE Twin: The optimized, IP protected & beautified product.
- Harmonize brand perception & minimize time-to-market thru the ‘product correct’ foundation for all assets & experiences.
- Enrichment of the physical products by offering a standardized interface to enable "plug & play" use in an experiences.
- Reduce time to market for the marketing content by reusing the standardized model simplification operations for different products & their evolutions.
- Repeat product preparation for marketing through operations to simplify, optimize, IP protect and beautify products.
- Reuse the legacy content from DELTAGEN to capitalize on its investment.
