Linking specific cells from excel

Hey all,

I'm trying to link a value in a specific cell from an excel file partly because the equations manager in Solidworks in inadequate in its capabilities, but that is another subject for a later time.  Anyway, when I hit the "Import" button and select the excel file of choice, it looks like the idea might work, but as with allot of things with Solidworks, it just isn't that easy.  The list it gives me to choose from will list crazy looking characters that belong in a area 51 documentary (see attached file).

Does the import button work in the equation manager, and what is the magical way to do it?  I was hoping to just select a particular cell rom excel, but sadly that doesn't look like it is going to happen.

If by small chance if I am able to pull this off, how and where does Solidworks display that the equation value is indeed a linked value and it is current?

SolidworksUser Interface