InsertBOMBalloon - Not working with component reference balloon

According to a co-worker, 2011 SP4 had some upgrades done to the Solidworks Bill of Materials and Balloons in the form of component references.  We have unfortunately found that solidworks doesn't have the ability to set a balloon to "Component Reference" by default in the document properties so we figured use the API to insert a ballon as per our spec.

Using swModelDocExt.InsertBOMBalloon I was able to insert a item number balloon, a custom text balloon, but it did not work with "swBalloonTextComponentReference" as the upper text style.  Can anyone confirm that this doesn't work, or if there is a work-around.  If it seems to be a bug then I'll submit a SR but I wanted to check first.

Any help is appreciated.

SolidworksApi macros