Is it possible to show the name of the physical product (e.g. prd-0000000012) on a SolidWorks drawing as a custom property? 

We want this so that you can see, especially when the drawing is printed, to which physical product the drawing belongs.

I know how to populate custom attributes into the drawings custom properties and that works fine, but I can't get it to work for the system internal attribute "name".

If there is no way to do it without heavily customizing of the platform I can stop trying.