We were honored to have Mehdi Shekarforoush from Zebra Technologies present at the 2026 SIMULIA Technology Day -Toronto on May 28th.

Abstract:

In an era of accelerating product development and increasing complexity, how do we ensure quality without compromise? At Zebra Technologies, the answer lies in a holistic engineering philosophy that breaks down the traditional silos between design, materials, tooling, and manufacturing. This presentation details how Zebra's centralized MEAS (Mechanical Engineering Analysis & Services) team champions this approach to deliver world-leading rugged devices.
We will share compelling case studies, drawing lessons from past product failures to illustrate why a complete, system-level view is essential for success. The session will explore how we leverage advanced SIMULIA technologies, including Abaqus for explicit dynamics and complex material modeling, as a cornerstone of our holistic methodology. These tools are critical for gaining a deep, predictive understanding of the intricate interactions between a product's design and its manufacturing processes.

Presenter:

Mehdi Shekarforoush

Principal Engineer - Zebra Technologies

Mehdi Shekarforoush is a Principal Engineer at Zebra Technologies, specializing in advanced simulation, failure analysis, and material characterization. With extensive hands-on experience across industry and academia, Mehdi drives a holistic engineering philosophy that integrates FEA and CFD with physical lab testing to build highly reliable enterprise products. He holds a Ph.D. from the University of Calgary and is a passionate engineer dedicated to advancing simulation-led design and root-cause analysis practices.