During my presentation, I discussed why Simulation-Driven Design is not enough. Simulation can play a pivotal role for companies facing transformations or even disruptions in their respective industries.
However, most companies are not getting out of it what they expected. Product Design still takes too long, is too risky, and often enough does not deliver the kind of innovation that the consumers demand in an economy that shows an ever-accelerating innovation speed.
Watch the replay and find out that, while Simulation-Driven Design is necessary, just bringing the simulation tools together is not sufficient. A new approach is needed...
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