Those of you that attended SWW2018 likely noted a shift in messaging toward the cloud for PLM/PDM from the main stage, throughout the breakout sessions and in the Pavilion on the show floor. The 5000+ attendees at the event were treated daily to messaging and guest speakers promoting the cloud as the way to go for many business models, especially those of an entrepreneurial nature. Main screen messaging and imagery often promoted the platform as the go-to business operating system for the future.

This overall message paired nicely with our announcement of SOLIDWORKS 3DEXPERIENCE PLM Services, which was promoted in different venues and generated a lot of conversation among the 150+ attendees of the two breakout sessions the ENOVIA team held on the subject. Bottom line: this new initiative built quite a bit of steam for a strong start and continued promotion in 2018.

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