Hi Everybody.

I work as Open Innovation Manager in Electrolux, with the responsibility to scout new innovative external business opportunities for the Group.

Electrolux is a global leader in home appliances and appliances for professional use, selling more than 40 million products to customers on more than 150 markets every year (see www.electrolux.com).

Innovation is key to Electrolux success, who is constantly looking for new opportunities and new strategies to reinforce competitiveness. Electrolux has recognized in the Open Innovation model the only way to accelerate innovation.

Electrolux opens new ways to all people who want to build new challenges towards innovation.

Electrolux encourages creativity of all people who have innovative ideas

Electrolux invites industries, start-ups, research centers, universities to send their proposals about:

• technologies or technical solutions to create new functionalities for the use of home & professional appliances
• new product concepts to satisfy consumers
• components to be integrated into products to improve performances
• industrial processes to add new value in the manufacturing areas
• new partners to collaborate business proposals

Ideas are evaluated with reference to Consumer Opportunity, Business Opportunity, Readiness.

Electrolux is open to evaluate different types of agreement: patent acquisition, licensing, R&D collaboration, partnership.

Send ideas to open-innovation@electrolux.com

For each proposal Electrolux requires to:

• highlight the USP (unique selling proposition) and the innovation content
  
• share only NON-confidential data: further details can be discussed in a successive step in confidential way.

Looking forward to receiving smart ideas...

Lucia Chierchia