On the eve of Manufacturing in the Age of Experience, IndustryWeek sat down with Stéphane Declée, chief executive officer of the ENOVIA brand at Dassault Systèmes. Stéphane discussed creativity in manufacturing—and how innovative new technologies and business processes can help deliver products with greater levels of customization and personalization.

"Question 1. Creativity and manufacturing aren’t necessarily two words that go together. Can you provide some examples of how manufacturing can be creative?

Stéphane Declée: Creativity is usually more closely associated with design than with manufacturing. But currently we have a number of innovative technologies that are transforming manufacturing. One is digitalization from design to production. Another is 3D printing, which is impacting both design and manufacturing. IoT, artificial intelligence, advanced robotics, and augmented reality/virtual reality for factory workers are still others. Collectively, they are impacting two things: the way companies are working internally, i.e., within their own organizations, and the way they interact within their external ecosystems and value chains, including, of course, the means of production..."

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