McKinsey’s analysis of sales forecasting in the current (Covid) business environment

From our R&D Product manager for Quintiq DemandPlanner @EM

ThoughtWorthSharing  Business ​​​​​​​S&OP ​​​​​​​

This white paper published by McKinsey & Company, a well-known global consulting organization, describes their experience with statistical models, advanced analytics and machine learning tools to improve forecast accuracy. It stresses the importance of “clean” data and the pitfalls of relying too strongly on judgmental overrides. The sidebar on page 3 of the white paper is relevant to our current COVID-19 environment.