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Design thinking is an iterative process in which we thrive to understand the user’s pain, challenge assumptions, redefine problems, in order to create new strategies and solutions.
Opposed to “Brainstorming”, Design thinking promotes “Pain-storming”, in order to fully understand the user’s pain.
The usual Design thinking phases are the following:
- Empathise with your users
- Define your users’ needs, their problem, and your insights
- Ideate by challenging assumptions and creating ideas for innovative solutions
- Prototype to start creating solutions
- Test solutions
“Design thinking is a human-centred approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” - Tim Brown (CEO of IDEO)
