CATIA CEO discusses changes in the industry and how his company is responding
Over the years, the scope of the product engineer has expanded significantly, “and while it remains our primary responsibility to deliver products that meet technical requirements, engineers have been asked to take a much more holistic view of how the user will experience the product,” Olivier Sappin says. “That means much greater alignment with the product development and marketing teams within an organization, and fewer organizational silos to deliver an experience that customers expect.”
Sustainability and the cloud
Regarding digital twins, the innovators of today and tomorrow need to think in terms of “universes” and organic systems that create, produce, and deliver an experience in a circular economy, according to Sappin. “We strongly believe that virtual universes will be key enablers for our customers and the world to imagine, design, and test the radically new products, materials, and manufacturing processes of tomorrow’s sustainable economy at the fastest possible speed,” he says.
One of the keys to unlocking the experience economy is through advanced modeling and simulation technologies to develop virtual twins. “These technologies are absolutely essential to delivering fresh iterations of products to market more quickly and succeeding in the experience economy,” Sappin explains. “By designing products and understanding how they will interact with users and the world they inhabit via fully virtual environments, businesses can bring products to market with fewer physical prototypes.”
....
