Optimize your product development process with the integrated platform that delivers a digital design, simulation and manufacturing advantage.

Get it right the first time

The middle class is growing. There are now more than a billion new consumers spending up to US\$100 per day. This means a bigger pool of savvier consumers demanding products that saves time, improves their well-being and provides a richer quality of life.

However, the Home & Lifestyle sector is volatile and unpredictable. Ninety five percent of new products that go to market end up failing within the first year. Delivering what the market demands ahead of the competition involves a product development cycle of up to 18 months - plenty of time for technologies and expectations to change.

Any new product introduction is a process that’s built upon layers of complexity. You can’t afford to stand still if you want to get to market right on time and right the first time. Instead, it takes a production advantage to deliver a superstar product that can enrich lives and positively impact the world.

https://ifwe.3ds.com/home-lifestyle/optimize-product-development