KHURAK: Health Bar - April Sessionโค๏ธ๐Ÿซ๐Ÿ’ช

Did you know that protein deficiency is a significant public health problem affecting millions of people worldwide ๐ŸŒ? According to the World Health Organization (WHO), over 462 million people are impacted by protein-energy malnutrition (PEM), approximately 1/3 of the global population does not meet the recommended daily intake of protein whereas up to 50% of children under the age of 5 are affected ๐Ÿ˜” by protein deficiency ๐Ÿฝ๏ธ. It is crucial to address this issue by promoting the consumption of protein-rich foods ๐Ÿ—๐Ÿฅฉ๐Ÿฅš to maintain optimal health ๐Ÿ’ช๐Ÿผ.


ย โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹Design Contest

How can we create a wholesome protein-rich snack to tackle protein deficiency on World Health Day?

INTRODUCTION:

WHY THE NAME "KHURAK"?

"Khurak" is a Hindi word that means "food" or "nourishment". In Indian cuisine, khurak refers to any type of food or snack that is consumed for sustenance or as a source of energy. It provides a balanced combination of carbohydrates, proteins, and healthy fats, along with essential vitamins and minerals, to support muscle growth and repair, energy production, and overall health.ย So, grab a Khurak Protein Power Bar and indulge in a cultural journey of flavor and nourishment!

PRODUCT IN A GLIMPSE:

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DESIGN DATA:

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TEAM MEMBERS:

@NDย @SKย