Whatever the industry, companies face the challenges to exist. Gaining market shares against wide and dynamic competition is a must.
Designing product is not anymore sufficient and companies need to enlarge & empower their offers through new experiences.
It is no longer enough for companies to think of just a product design. They must consider the overall holistic experience they want to bring to the final consumer.
During French MOD/SIM conference, A&D industry + CATIA + SIMULIA explained how this statement is particularly applicable to aircraft cabin design industry and how the 3DEXPERIENCE platform with CATIA & SIMULIA synergy proposes a multi-disciplinary platform which is a game changer collaborative environment that empower Cabin Design Studios to innovate, creating new passenger experiences, by leveraging the virtual world to improve the real world.
During this presentation, we explained and we illustrated
- The airline challenges
- Why Passenger Experience Design is strategic
- How the 3DEXPERIENCE & CATIA/SIMULIA can help the cabin design actors
3DXCONFERENCE Creative Design Natural Sketch Imagine and Shape Icem Surf Live Rendering Class A Product Perception Experience VR
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