COExperience keynote | Design Trends (Episode 1)

Dear CATIA user community,  

I am so glad we can meet in person next Monday at the 2022 COExperience Event after this pandemic period where everyone had to adapt and reinvent a new way to working. 

Last November 2021, Dassault Systemes celebrated its 40 years anniversary, and so CATIA also celebrates 40 years of success, enabling critical business transformation, starting with aerospace & automotive sectors and now being used in High Tech, Energy, Life Sciences, Construction, Consumer goods. Most cars, airplanes we see and use have been designed & engineered with CATIA: Future innovations around the word are designed with CATIA: Electric Vehicles, Autonomous Cars, Agri robots, Air taxies are among future innovation that makes us proud.


Trend #1 : Sustainability as a new design practice

 Now what if we look beyond, while most companies commit to Net Zero Emissions by 2040, it means that you (CATIA users) need to design the sustainable innovations now.

So what if we consider Sustainable design as a new practice for the industry


This is what we wanted to illustrate with a project called AURORA at London Design museum in a collaborative project with the famous architect Arthur Manou Mani.

So AURORA has the Ambition to question the industry, to question Design.
Using new material, printing part that can be reuse again and again. Closing the loop by mastering design from material to circularity.
So finally, a piece of Art that illustrate the convergence between Art science & Industry

>> Click on that link to experience it yourself

 

Here are a few expample about how our clients embrace Sustainability as a new design practice.

So this led us to think about how CATIA can be used to design sustainable innovation.

But how do we define our Sustainable innovation goals ?

80% of product's environmental impact are determined at the design phase. So a lot of responsibility for today's designer and engineers;

So we decided to evaluate our Industry Process Experience & Roles portfolio to assess what we can for:

Design for sustainable material sourcing
Design for sustainable manufacturing
Design for optimized logistics
Design for re-use, for assembly & disassembly
Design for end-of-life
Design for waste management


In context of the EU taxonomy for sustainable activities, we worked on key sustainability drivers and use cases to evaluate CATIA impact in sustainable design at our major clients.

Here are a few examples: designing lightweight product at FORD, working on new Electric propulsion system with EV makers like TESLA, Reducing physical mockups at Boeing, ..


And now in 22x (released last November 2021), we introduced dedicated CATIA role for Sustainability.

The new role CATIA role Eco-Design Engineer helps designers to reveal the environmental impact of their design. Challenge this impact with clear objectives on CO2 or water use and take the right informed decisions to improve the weight and the energy consumption of the vehicle. Discover more with the following video.

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Trend #2 : From Product to Cyber Systems Experience

The world we live in is a system of systems, where smarter and sophisticated products are connected together to enable new Customers & end-Users experiences. At CATIA, our promise is to Shape the World We Live in  and we're looking forward to empower the Community of Design Innovators to Engineer & Experience the best System of System from Concept to Experience Driven Engineering, leveraging virtual twin to imagine tomorrow's experience. Let's see more in depth what this mean, and how Systems Engineering is on the critical path to deliver this vision.


I hope you saw the last study from INCOSE (The International Council on Systems Engineering) called Systems Engineering 2035 VISIONPage 23 is well describing Global Megatrends, Technology Trends, Enterprise trends, and new Stakeholder needs (including UN Sustainable Development Goals).



When we look at those trends, here are a few takeaways:

  • Change is the norm, and it's accelerating. Companies need to adapt with new process, methods & tools.
  • Innovations needed to address challenges requires Science based approach new technology
  • Companies do not sell product anymore but experiences, with new usage & business models
  • Systems Approach is keySystems Engineering is the only practice that looks at stakeholders needs (the problem) and study architecture alternatives to find the best trade-off to deliver consumer value.

​​​​​​​​​​​​​​​​​​​​​So, what Future of Engineering might look like? To support these transformations, the challenge for CATIA is to empower engineers with solutions to Design, Simulate & Optimize the best systems of systems from mission to certification-driven simulation​​​​​​​

I’d like to mention CLAAS as an example, a leading agriculture equipment company based in Germany, and a Client of Dassault Systemes in Systems Engineering.

The illustration below is inspired from a presentation made by Dr. Kai Korthals, Head of Digital Product Engineering at CLAAS.
Just compare the 2 pictures on the left side and see the difference of a cockpit of the 70’s and the newest one, and this is just the visible part of the change! Now CLAAS is already thinking about a complete ecosystem that will connect agriculture equipment with weather information system and field monitoring system: A true system of systems!​​​​​​​

In this example, the process goes in an infinite loopSystem models will be enriched thru data: real world evidence to drive the experience to the next level. 
At every steps, the virtual twin supports engineers, here are 2 examples related to System functional architecture and Cockpit experience design with Human in the loop.

Trend #3: From CAD to Cognitive Augmented Design

Engineer's creativity has no limit but time. Since CATIA V5 introduction of Knowledge Based Engineering, leading companies of the auto sectors like Toyota, BMW, HONDA were capable to capitalize their knowledge and know-how in "templates" to speed up modification during product development and reduce time to market.


Today's 3DEXPERIENCE CATIA enables to go a step further:

1) The integration with 3DEXPERIENCE platform provides a native integration with simulation capability from SIMULIA (MODSIM), reducing from month to hours the time to design & validate a complete system.

 2) Generative design introduces the possibility to optimize part or assembly geometry according to part functional specifications.​​​​​​​

This approach has been a key catalyst of productivity boost in the manufacturing sector, creating a gap with other sectors like construction.

But now the construction sector has realized the gap and wants to switch from one-off project to product / modular construction approach.

The generative approach can speed up construction of building and complex infrastructures. Thus those buildings and infrastructures are complex systems

You can see below the trends in Energy, Infrastructure & Buildings industries adopting knowledge based design as a key practices to improve time to market.


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