As you may know from two recent posts, a third CATIA Hackathon will take place at Shanghai, in China, November 4- 6, 2021. 6 teams will work side by side with mentors to design innovative cable systems projects.
Participants will use the CATIA 3D Shape Designer role, which provides 3 main X series modeling tools in the cloud. A good way to implement the instructions given to them:
Change yourself, change the world, let creativity be young forever!
Read below the interview with Miao Jiangbo, who is General Manager of Shanghai Dongdong Technology Co., Ltd. and one of the 6 mentors.
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On July 16, the "I See the World Tide" world conference organized by Shanghai Dongdong Technology Co., Ltd. was held in Shanghai, and the latest five models: Bo, To, Go, Go + and Vo, covering three categories of bicycles, electric motorcycles and electric mopeds, were made public. A simple, classic, avant-garde, fashionable and all-inclusive body, convenient operation and a sense of trends beyond price make new products grab the attention of all walks of life once they are launched.
Mr. Miao Jiangbo, founder of Dongdong Technology, said at the meeting: Dongdong Technology's mission is to change the homogenization phenomenon brought by the traditional two-wheeled vehicle industry through simple "shell changing" with automobile thinking and ideas, and to create an electric vehicle brand with distinct product tonality.
Design Should Follow the Heart
Why should electric vehicle companies use automobile thinking and ideas as guidance, and why can a low-key company blossom in an all-round way and surprise the audience in terms of new products? Mr Miao Jiangbo, founder of Dongdong Technology, gave the answer.
1_ Design should follow the heart
The designers of Dongdong Technology come from the top automobile design team. They have participated in the design of SAIC Roewe 750, 550, 350, Chevrolet Lefeng and many other cars, and their strong design background is unique in the electric vehicle industry. Therefore, we have seen too many design languages representing the future in these five models: The whole body is simple and smooth, the all-inclusive body makes the wires invisible, and the design of for DIYer enables consumers to install various expansion components according to their own preferences. This design concept is just in line with the preferences of Generation Z consumers.
There is another important reason, that is, Miao Jiangbo's persistence. As a senior vehicle designer, Miao always continues his consistent proposition in automobile design. In his view, if a brand wants to survive for a long time, designers and their teams must explore from the heart, and if a product wants not to be eliminated, it must have accumulation and thickness. Miao always thinks that many brands have lost themselves in the process of catching up with the trend, that is, they are no different from competing products after their logos are taken off, because they lack originality and are finally forgotten by the market, which is the fate of many enterprises.
Why should an excellent expert in the field of automobile design jump out of the comfort zone and turn to the challenging field of electric vehicles? "To create Dongdong Technology is to follow my own heart and design products according to my own ideas," said Miao. "In Dongdong, I ask our designers to have innovative spirit and strong insight into the future. The existing market demand represents today and the past to some extent. I hope designers can break, grind and precipitate these things, dig inward, and then turn them into a concrete plan."
Do not stick to one pattern, and have an original style. This may be the reason why Bo, To, Go, Go+ and Vo are highly praised.
2_ Open up technology and business with design
For many enterprises, confirmed habits are hard to get rid of, thus it is difficult to reform some aspects, such as organizational structure and development process. In Mr. Miao's view, these belong to the bottom logic, and the reason why Dongdong can avoid these problems is that the bottom logic was defined at the early stage of its establishment: To promote technology and business with design, so as to look at the role of design from a higher perspective.
Nowadays, the design team of Dongdong Technology needs to participate in the whole process from product planning to marketing. In a sense, the depth and breadth of design participation in enterprise development are no longer the same as before. Specifically, the design team should solve several problems at the same time when planning products: First, when carrying out product innovation, it should predict the future market demand with the help of current market conditions. Second, when designing products, take the product cost into account. At the same time, the design team should also consider the technical boundaries that the industry can provide. In this way, the market, process, cost and the whole development rhythm are considered and integrated into the product planning simultaneously, and the requirements faced by the design team are improved by more than one order of magnitude.
"Design is not just about making beautiful shapes, and we should use design to open up technology and business and promote the change of enterprise model", which is always Miao's understanding of design.
3_ All-digital development environment brings new feeling to design
The purpose of design is to solve problems, so what is the way to solve problems? Technology. At present, all-digital development is surging. For the electric vehicle industry, the all-digital development environment allows designers to enter the digital experience link, joint engineering, supply chain and other links from the very beginning, and carry out collaborative development with the help of data. Taking Dongdong as an example, after using the all-digital development environment, the digital model greatly complements and optimizes the limitations of the traditional clay model, which brings a new feeling to the design, because the accuracy and logical rigor of the virtual prototype will bring unique inspiration to the designer.
4_ Expectations for the 3DEXPERIENCE Hackathon Project
The electric vehicle market is constantly expanding, and the stock market is considerable. At the same time, the electric vehicle market is in fierce competition and is full of elites. For manufacturers, what do they rely on to win the market? In Miao's view, it depends on innovation and original design. And how to improve originality is also the question and answer that Miao always put forward to the participating team as a new tutor. In Miao Zong's mind, increasing experience and thickness, following the inner pursuit, seeking the inner heart and asking the heart are the starting point and foothold of a good designer.
