Change yourself, change the world, let creativity be young forever!
This very dynamic motto accompanied the kick off of the third CATIA Hackathon at Shanghai, in China. This year, 6 new teams will work side by side with mentors to achieve dream works of cable systems from November 4 to 6, 2021.
Each design team will design and innovate with the CATIA 3D Shape Designer role, which provides 3 main X series modeling tools on the cloud.
X-series products provide an innovative and consistent 3D modeling workflow with 3D modeling, surface sculpture and array design functions, seamlessly connecting studios or small institutions. Its main function is to use the virtual sludge modeling method (xShape Design) based on subdivision technology to quickly create and explore organic shapes, quickly generate 3D arrays for modeling exploration (xGenerative Design), and feature-based Solid modeling & assembly design (xDesign).
Read below the interview with Chang Bing, one of the 6 mentors .
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Chang Bing, Vice President of Hozon New Energy and General Manager of Design Center
Everything Is Based on Customer Experience
The epidemic in 2020 has quietly changed a lot of things. Reflected in the automobile consumption market, it is the vigorous growth of low-grade small models and high-end luxury models, while the demand for intermediate models has declined.
"What does this mean? This shows that people think more clearly about the demand after the epidemic, and for us, product planning should be made clearer, "Chang Bing, Vice President of Hozon New Energy and General Manager of Design Center, explained.
1_ Customer experience determines the design direction
Whether it is an entry-level car or a high-end car, it is a reasonable existence to meet the needs of specific customers, and the customer experience brought by it is naturally unparalleled. The new challenge is that the vast majority of independent brands have solved a series of problems such as the reliability of basic products and the provision of basic services. So, when everyone stands on the same starting line again, what can we do to stand out?
General Manager Chang's answer is: Design leads the market. Self-owned brand automobile design has accounted for a large proportion in competitiveness. Under the environment of serious homogenization of basic performance, whoever designs better and pays more attention to people's feelings will finally impress customers and gain market initiative.
The real difference needs to be felt by customers. This difference naturally cannot escape from the dimension of appearance creation, but the category of customer experience goes beyond the single perception of appearance, and is endowed with a deeper meaning. In General Manager Chang's view, satisfying the impression is the foundation of so-called automobile design, and providing perfect functional ratio is the only magic weapon to get the best customer experience.
In terms of customer experience, the Hozon design team led by General Manager Chang is at the forefront: the mini steering wheel of Neta V is based on the urban application scenarios and the reality that there are many female customers, so it is very popular. At the same time, moving the dashboard revolutionarily from the front of the steering wheel to the lower edge of the front windshield breaks through the inertia thinking of automobile design, so that users don't need to look down at driving information from the steering wheel, and can drive more comfortably.
For another example, Hozon is also the first manufacturer to apply transparent A-pillar technology to mass production models. Although it is difficult to realize mass production of this concept, for Hozon, as long as it can enhance customer experience, there is no end to the design road. As the saying goes, "The way ahead is long, I shall search high and low."
2_ Design concept determines the level
In General Manager Chang's view, what professional designers pursue all their lives is nothing more than the beauty of form and function, and the realization of the harmony, unity and balance between them. So-called beauty of form, such as symmetry, rhythm and color, has not changed since ancient times. A good designer should not only have the ability to master the change of form, but also keep the core principle of beauty unchanged, which is the art of balance and the persistence that a designer should have.
So-called beauty of function means that the designed things can meet the needs of different aspects, such as experience, cost, manufacturing process and even sales process. If the needs of every participant can be perfectly balanced, this product is beautiful.
Design is a subtle process, which is constant and changeable. What remains unchanged is the principle of beauty, but what changes is the manifestation of beauty. This is why General Manager Chang prefers to hire new designers. Young designers are active in thinking and have few rules and regulations, so it is easier to find shortcomings in product design patterns and find new ways. In addition, when encountering some design bottlenecks, General Manager Chang prefers to advocate returning to zero thinking: What is the ultimate goal of design and what kind of effect should be achieved. Only returning to zero and returning to the beginning can designers see the difficulties and interference in reality and find the core way to solve specific problems.
3_ 3DEXPERIENCE Hackathon:
Reality determines the future
When talking about 3DEXPERIENCE platform, General Manager Chang thinks that 3DEXPERIENCE platform covers related design processes from 3D hand drawing, IMA rapid modeling, A-level curve modeling to real-time rendering, which provides an efficient software environment for automobile modeling design. At the same time, Human design provides accurate ergonomic reference for modeling design; the powerful collaborative function of 3DEXPERIENCE platform also shortens the time and space distance between modeling design discipline and other disciplines.
Looking at the previous 3DEXPERIENCE Hackathon competitions, there are many conceptual themes, but since this year, there have been projects close to mass production. General Manager Chang thinks that this change is a highlight of this year. For this year's contestants, General Manager Chang's suggestion is: We must concentrate our efforts to ensure that the plan is focused and prioritized in the implementation stage.
I hope that General Manager Chang can always bring us more surprises!
