The Butter Goeller Design Affair Workshop in partnership with the Ohio State University

AV 2023-05-31

CATIA Creative Design & Styling - User Community

Founded in 2016, the Butter Goeller Design Affair is named in honor of Ohio State University Emeritus Professors of Industrial Design Reinhart Butter and Heike Goeller. This annual design activity brings designers from across the globe to the OSU campus, to expand the design community and engage design students with the work of internationally renowned designers from abroad.

The Dassault Systèmes team accompanied the OSU students in design, engineering and urban planning throughout the project, starting with onboarding sessions where students familiarized themselves with CATIA apps combining with the 3DEXPERIENCE platform, to work together in the context of sustainable urban environments.

On March 22, 2023 the event kicked off officially with a lecture by Anne Asensio, Vice-President of Design Innovation from Dassault Systèmes speaking on “Design for Life”.

“We are entering a new era that will transform the way we design. Over the past decades, technology in service of creative professions has acted as an accelerator of consumerism, and we need to rethink the use of technology to focus on what matters, our life purpose: everyday life, living systems and our ways of living. Virtual universes using 3D models offer a new language for human creativity and innovativeness to shift the posture of design toward more sustainable answers, materials, and processes.”

1ST - German Village Travel

Members

Hattie Carr Industrial Design

Chuck Backus Industrial Design (MAJ-BSDESIGN)

Hayley Gregor Industrial Design (MAJ-BSDESIGN)

Jenna Bauer Interior Design (MAJ-BSDESIGN)

I Chen Yen Interior Design (MAJ-BSDESIGN)

Fabian Perez Interior Design (MAJ-BSDESIGN)

McKenzy Connelly Visual Communication Design

Shaylee Shepherd Visual Communication Design

Melina Oliver Visual Communication Design

Ciera Yamarick Visual Communication Design

Philip Cress Visual Communication Design

Abstract

The GVT team (Team #7) developed an innovate approach to
providing a transportation network for the citizens of German Village,
while maintaining the lovely historic character of the neighborhood.
By building a network of underground tunnels with greenery and
ample sunlight through skylights, the people of the area would be
able to move from their homes to small neighborhood shops, for food,
pharmacy, clothing and other essentials. These small businesses are
also a key part of the social fabric of German Village. These well-lit
and natural tunnels will provide walking paths, bike lanes, and train
service, to move around the area freely as each individual might wish.
Stations and green space above ground would also offer community
space for meeting and enjoying the beauty of this quaint historic area.
The team also developed an attractive logo for GVT branding, giving
the GVT project creative character fitting the German Village neighborhood.

Presentation Video

1ST - ex-aequo - Connect + Enrich

Members

Olivia Doland Industrial Design

Avery Caiazza Industrial Design

Madyson Webb Industrial Design

Summer Geissman Industrial Design

Dani Koehler Interior Design

Sarah Bonnett Interior Design

Aidyn Jones Interior Design

Cori Seifert Interior Design

Kayla Eastman Visual Communication Design

Mariam Baig Visual Communication Design

Mary Gibson Visual Communication Design

Emma Peters Visual Communication Design

Abstract

The Energizers (Team #6) focused their urban planning on energizing the commercial environment, simplifying transportation by reducing the need for
cars, and emphasizing community by connecting people. The key change
would be to create a large park along the Scioto River, adding two bridges to
connect this new green space to another existing park across the river.
The plan also calls for replacing concrete with more natural foliage, adding
fruit trees, and building an inviting farmers market for food shopping and other retail. In addition, smaller parks around German Village will be connected with micro-mobility routes for small shuttles and multi-passenger rickshaws, each
intended to stimulate community through shared riding experiences.
All while promoting a more playful and youthful German Village lifestyle.

Presentation Video

3RD - Columbus Connections

Members

Sarah Kocher Industrial Design

Sam Gaerke Industrial Design

Zoe Shay-Tannas Industrial Design

Amelia Walker Industrial Design

Brooke Koch Interior Design

Robert Goldsmith Interior Design

Madison Hildebrand Interior Design

Christina Nguyen Interior Design

Giulia Blake Visual Communication Design

Abby Giesecke Visual Communication Design

Elsa Mabey Visual Communication Design

Ellie Armstrong Visual Communication Design

Abstract

The Columbus Connections team (Team #5) suggested a complete
redesign of German Village, removing cars entirely to slow down lifestyles
and connect people. By going back to city’s heritage, people move about
on foot, by bicycle, by bus, and using a cable car system. Metro stations
would be decorated by local artists, making travel more inviting and
interesting. Using the Scioto River as a resource, the city can introduce
fun activities such as kayaking, where citizens would be invited participate
in river trash clean-up through incentives. The Columbus Connections
team proposed other sources of entertainment such as colorful elevated
bike paths, a riverside vendor market, and open-air restaurants and
pubs facing the river. Green spaces replace concrete to enhance the
feeling of slowing down and experiencing nature, as well as
connecting fellow citizens with social experiences at the heritage
inspired transportation hubs.

Presentation Video

The next day, 100 students gathered for an “Atelier-a-thon” at Honda’s 99P studio, where together they collaboratively explored ideas to transform the city of Columbus, Ohio, the home of Ohio State University. These multi-disciplinary teams experimented and collaborated on the 3DEXPERIENCE Platform, with new design methods, demonstrating how Design Thinking can take place in a virtual collaborative space.

Using Virtual Twins on the 3DEXPERIENCE Platform of a historic Columbus neighborhood known as German Village, eight teams of students developed advanced proposals for a more sustainable and inclusive city living environment. The excitement and energy were evident as the students worked together using CATIA solutions to inspire and create new visions for urban and suburban living, all “Designed for Life”.

On March 24, the eight student teams presented their ideas to a panel of judges from the Ohio State faculty, Dassault Systèmes, and the Honda 99P staff. From the students’ presentations, the judges voted for three top presentations for special mention. The winning teams are invited to build out their proposed ideas into a more comprehensive 3D model, to be presented to Dassault Systèmes leaders, Honda executives, and the city of Columbus Smart City team of innovators and social architects. These talented design students will be able to use this platform to promote their own careers in design.