We often talk about Design Visualization. Here is a good example of the power of doing Design with Visualization together. The objective is to have more creative iteration loops by designing with the most accurate visualization feedback. Being able to Design & Explore the Shape of the bIke with realtime and Raytracing G.I. visualization is the most efficient creative workflow.

The magic of 3DEXPERIENCE .... to Drive Emotion.
Here is the example with 3DEXPERIENCE CATIA Design R2020x on Cloud of the Silverbull Bike design by Marc BOULANGE.

enjoy, x|m

and some renderings 

CATIA Live Rendering - Realtime

CATIA Live Rendering - Raytracing G.I.

CATIA Live Rendering - Realtime

CATIA Live Rendering - Raytracing G.I.