Every year, the Detroit Auto Show welcomes the EyesOn Design Awards, one of the automotive industry's highest honors for designers worldwide. This ceremony convenes leading designers and design educators to determine and recognize the most significant automotive designs introduced between August 2023 and August 2024 by peers.

We, Dassault Systèmes, have been the Founding Sponsor of the EyesOn Design Awards for 15 years, as we are committed to creative design in the automotive & mobility industry, to push the boundaries of design and imagine sustainable, innovative mobility experiences, including AI.

This is why, in 2025, the EyesOn Design Awards for "Best Concept Vehicle" was presented by​​​​​​ Dassault Systèmes. And the winner is... the Cadillac Opulent Velocity! 

Congratulations to the team for their huge effort and creativity! Here is the amazing design of the car:

And a selection of photos from the Best Concept Vehicle award ceremony, presented on the Atrium stage by @BD, NAM Customer Solution Experience VP at Dassault Systèmes.

After the awards, Dassault Systèmes took this opportunity to discuss and exchange with the winners' team. Then, they organized a lunch reception at the Caucus Club to celebrate Design Excellence and pay homage to Dr. Phil Hessburg, co-founder of the Detroit Institute of Ophthalmology (DIO) and EyesOn Design.

Take a look at the photos of the day below:

Thanks to the whole team for their contribution and support on site, which made the day and our presence a success! @JP @JG @PB @BD @SM @JH @YT @JB Bruno HOHMANN @BS @CH @PS @KN @CC @MT @DP @AC