In this session, award-winning industrial designer Rob Wolkers takes you behind the scenes of his creative process. Drawing on his experience with projects like the Avion A320 Flight Simulator and the Nemo Submersible, Rob demonstrates how a range of CAD tools and advanced hardware, including AI-powered HP Z workstations and NVIDIA graphics, enhance design and heavy compute engineering workflows Rob takes a deep dive into the integration of key aspects of product development, including concept development, surface modeling, virtual prototyping, simulation, and visualization. Through real-world examples and expert insights, he demonstrates how evolving technologies can meet the challenges of tomorrow’s projects. Whether you're a design or engineering professional, an IT decision-maker, or simply curious about the craft, this session will inspire, educate, and offer a unique glimpse into the future of industrial design. By attending this session, your contact information will be shared with the hosting sponsor, HP (Z by Hp), for marketing purposes. You will be able to opt-out of receiving communications directly with HP (Z by Hp).