The use of simulation in the CPG industry has grown significantly over the past 25 years, becoming essential for packaging development and validation. While typically handled by specialists, the industry faces the pressing challenge of sustainability, demanding innovative solutions and greater agility in development. Simulation is a key tool in accelerating innovation and should shift from a reactive troubleshooting approach to proactive use for concept evaluation and virtual testing of new designs and materials. Companies are recognizing the need to democratize and automate repetitive simulation tasks to enhance agility.
Automation is central to unifying CAD and simulation models, with MODSIM (modeling and simulation on a common data model) serving as more than just simulation-driven design. It empowers simulation to drive the entire product development process, covering requirements, design exploration, processes, automation, change management, and collaboration. This panel discussion explores how automation bridges the gap between CAD and Simulation models, emphasizing the significance of MODSIM in the Packaging Industry. It delves into when and how MODSIM can benefit packaging development, ultimately creating value for companies.
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Panel
Lisa McTigue PIERCEExecutive Editor - Packaging Digest |
Lisa McTigue PIERCE is the Executive Editor of Packaging Digest. She’s been a packaging media journalist since 1982 and tracks emerging trends, new technologies, and best practices across a spectrum of markets for the publication’s global community. |
Mel CREASEYSIMULIA Business Development Consultant - Dassault Systèmes |
Mel CREASEY has recently joined Dassault Systèmes as a SIMULIA Business Development Consultant focusing on the CPG-R Industry. Mel comes to us following a career of over 30 years with Unilever. There he held various Supply Chain Engineering and R&D Packaging innovation roles at their Port Sunlight and Leeds R&D centres. Most recently, he led the Process Excellence team and the Digital Transformation program for the global packaging community. This supported over 600 developers worldwide, across all business categories and packaging formats. Mel works with our colleagues worldwide to demonstrate the 3DEXPERIENCE value for packaging development and optimization and ultimately supports Customers in growing their Packaging-related business. |
Matthias FRIEDRICHMODSIM Industry Process Expert - Dassault Systèmes |
Matthias FRIEDRICH holds a Master's Degree in Mechanical Engineering, from the University of Karlsruhe, Germany. He joined Dassault Systèmes through the acquisition of FE-Design and their non-parametric optimization software Tosca, which has been integrated in various forms into Dassault Systèmes’ 3DEXPERIENCE platform. Simulation-based optimization has been a recurring theme throughout his professional career. After an award-winning thesis on the first industrial application of Tosca, he worked for more than 5 years on this topic as a CAE project manager at Freudenberg, a leading global supplier of sealing and vibration control products made of rubber. In his subsequent role as Head of Engineering Services at FE-Design, he supported customers from various industrial sectors in hundreds of simulation-based optimization projects for more than 10 years and helped them roll out optimization strategies in their simulation processes. After the acquisition of FE-Design by Dassault Systemes, he moved to the worldwide DS sales channel enablement for several years with a focus on optimization and later on the 3DEXPERIENCE platform. Since the beginning of 2023, he has additionally had a CPG-R industry focus and is working with our colleagues worldwide to bring the value of the MODSIM approach to customers in the consumer packaged goods industry, where simulation and optimization play a more and more important role due to the sustainability mandate. |
