​​​​​​​Marketing Model Creator

ROLE  OVERVIEW

The Marketing Model Creator role offers an integrated way to complete and optimize engineering data as the source for all commercial product communication.

This role connects design and engineering with product marketing business processes in a safe and IP-protected manner and ensures that marketing is always using the latest product twin. 

Refining the products colors and materials ensures visual completeness and correctness. Automate manual worksteps, and optimize the content for fast and reliable visualization using the Marketing Model Generator role. Working with reusable content from external sources as well as libraries of products, ambiences and materials ensures a consistent and efficient process. 

• Reduce cost and risk for errors across the end-to-end process from engineering to commerce
• Ensure content consistency and compliance, during production, across the entire product portfolio
• Compress time-to-market by launching product content creation in parallel to the product design process
• Drive efficiency and automation across product lines and organizations using standardized and repeatable preparation operations
• Address current and future multi-channel scenarios from a single source to eliminate redundant model preparation efforts
• Efficiently leverage marketing models created with DELTAGEN

Marketing Model Generator

ROLE  OVERVIEW

The Marketing Model Generator role offers an easy way to approach programmatic 3D product data preparation. The role enables the Marketing Model Creator users to automate work steps and capture user knowledge as sharable, data preparation operations. These capabilities allow for standardized & repeatable processes, efficiently producing an up-to-date Marketing Model.

Data preparation operations optimize and enrich the product’s geometry, structure, and materials for fast and reliable visualization.  The metadata and product characteristics from design are used to drive operation parameters to ensure that data preparation processes are reliable and repeatable. Product changes are handled dynamically and update processes are reused across the entire product portfolio.

Efficiently deliver the Marketing Model for all channels and scenarios – from 3D in web & VR to image production - using parametric controls to balance precision and performance.   

• Avoid time-consuming repetitive manual tasks using the standardized process automation
• Reduce cost and risk for errors across the end-to-end process from engineering to commerce
• Ensure consistency and compliance in your complete digital content production across the entire product portfolio
• Compress time to market by initiating content creation in parallel to the product design
• Address current and future multi-channel scenarios by efficiently balancing precision and performance

Marketing Experience Creator

ROLE  OVERVIEW

Create interactive, real-time experiences with the Marketing Experience Creator Role, directly from the 3DEXPERIENCE Twin for Marketing. Elevate product storytelling and impress customers at the touchpoint or events. Improve internal workflows and reuse assets defined by engineering, coming along with the product like configurations, animations and simulations inside any interactive experience.

Create customized experiences using the JavaScript Code Editor to feature personalization and tell a unique story. Reduce efforts and redundant work across projects by creating reusable asset libraries, templates and behaviors.

Artistically compose and animate products, virtual humans, planets and ambiences, to tell stories from a small commercial product scope to the large-scale construction projects.

Optimize, publish and share your marketing experience with Art Directors, the CMO and other stakeholders for review, collaboration and customer presentations with the Marketing Experience Presenter Role or / and export to standard format for web 3D.

• State-of-the-art visual quality and realism to showcase your product in the best way possible
• ‘Better than real’ results powered by artistic and creative freedom
• Artist-friendly tools for storytelling, animation and interactivity help to promote your product within its usage scenario
• Synchronize work efforts by leveraging direct access to design data

Marketing Experience Presenter

ROLE  OVERVIEW

The Marketing Experience Presenter role is ideal for direct customer presentations or the deployment within a controlled kiosk or event environment. Convince your customers of your product with compelling real-time experiences and advanced storytelling capabilties.

Play easily experiences based on the 3DEXPERIENCE twin, including product animations, configurations and simulations (360 product).

Throughout the development, users can evaluate intermediate states of the experience, which streamlines the entire process and allows real-time status assessments. Creative directors, marketers and project stakeholders can play and review interactive marketing experiences directly in 3DPlay, through the Marketing Experience Presenter role. 

With the appropriate VR hardware and the purchase of a token for the Immersive Visual Experience (IHD) role option, it is also possible to review and play interactive marketing VR experiences.

• Play and review interactive marketing experiences without the need for additional authoring roles

• Present interactive marketing experiences and convince your customers in direct presentations, kiosk or event environments including VR

Marketing Production Artist

ROLE  OVERVIEW

The Marketing Production Artist offers an integrated way to achieve product content creation directly from the 3DEXPERIENCE twin.

This role enables the user to create photorealistic renderings by leveraging the Stellar precise rendering technology with Global Illumination. 

With the streamlined publication workflow, the user can easily export the 3D product data according to the emerging web standard glTF™ for online commerce and 3D web (e.g. AR).

• Premium media creation by producing renderings straight from the 3DEXPERIENCE Twin for Marketing to speed up the go-to-market
• Achieve visual consistency across 2D & 3D experiences to elevate brand storytelling
• Batch process high-resolution image production scenarios to reduce time to asset
• Use Stellar precise visualization technology for accurate product representation and physically correct results
• Use the artificial intelligence denoiser for quicker rendering results in raytracing mode with stunning visual quality
• Publish the 3DEXPERIENCE Twin for Marketing (commercial twin) through emerging standards (glTF) for online commerce and 3D web (e.g. AR) 

ROLE  OVERVIEW

The Product Communicator role enables makers, designers, technical-sales people and marketers to easily create relevant assets for every channel.

Marketing content creation and product illustration for everyone, everywhere, at any time. 

Product Communicator provides you with the xHighlight application for interactive storytelling and technical illustrations as well as the xStudio application to create photorealistic product shots.

• Minimize time-to-market by creating product launch content directly from the latest version of the 3DEXPERIENCE twin
• Leverage the 3DEXPERIENCE platform for full collaboration among teams across all domains
• Enable everyone to create product communication content with an intuitive user experience at anytime & on all devices, directly in the web browser
• The scalable cloud infrastructure delivers superior content in minimal time
• Harmonize brand identity with look and feel consistency across 2D and 3D experiences

3D Render (Medium/Large Pack)

ROLE  OVERVIEW

The 3D Render role enables makers, designers and CGI artists to easily create high-quality photorealistic renderings of your product using the power of the cloud.

It allows anyone to create world class marketing assets, anytime and anywhere, with endless scalability through a cloud-based architecture. Users can create assets at any time but pay only when they produce the rendering.

The 3DEXPERIENCE platform ensures that a single source-of-truth is maintained across all users working on a project.

• Streamlined user experience enables everyone to create photorealistic product shots to validate and promote your products
• Connection to continue working, anytime and anywhere, with everything in your web browser
• Enjoy perfect visual quality with integrated photorealistic preview
• Direct sharing of results on 3DSwym and 3DSpace

Marketing Innovator