When building graphics to pull into Composer -what is the best practice?

Do I treat this as I would a web site? I am in the process of creating a parts manual to give to customer as an interactive document given to them on a thumb drive. Down the road it may even be put online where the customer can log in and view their own unique parts manual for their plant.

So - do I create all images as 72 dpi? Do I save for web out of Photoshop for fast download times? I do need the images to be clear and easy to read.

Thanks!

SolidworksComposer