Thermal Simulation - Convection Coefficient and Temperature

Hello all, I am trying to figure out what my convection coefficient for a microprocessor might be.  What number should be substituted for m^2 in the equation (W/m^2)K?  Also my other question is a two part question.  Part A) What is the difference between the temperature load and the ambient bulk temperature.  Part B) For most applications would they not be the same?  Thanks in advance guys.

SolidworksSimulation