SW 2010 optimization study

I have a part that I want to optimize, but I do not see that option in the "new study" drop down.  I need to run a static study first which I have done, but optimization is still not in the drop down menu.  It is worth noting that my copy of SW is from my FSAE team so it is a student version.  I would hope it would still have this feature...?

SolidworksSimulation