Running SW2013B2 for first time throws the following error;

Not sure why it would even be trying to load Standard since my license is Professional, but it is.

Installed on Win7Pro x64. LM was updated to 2013B2

Currently have SW2009/2011/2012 installed as well, and they load and run fine.

Is there something special I need to do to get 2013B2 to run as Professional??