Specifying Views?

I am very unhappy with how SW works with views. I hate being the guy who says "the old software did this better". But I am that guy (again) today...

If I highlight a surface and click the "normal" view I get a normal view that is upside down. How do I define which direction is up? I want the red fangers at 12:00, not 6:00.

Clicking normal to plane gets me a view of the other side.

SolidworksAssemblies