Picture to sketch geometry

A designer from our China plant emailed me with a question on how we create logo sketches.  He had sent a little animated gif. file that he had created, showing a way to create sketch geometry based on a sketch image.  I've included this gif. for you to view.  This blew my mind.  I had NEVER seen this before.  And I liked it...

After seeing this, of course I immediately looked for this feature on my seat of SW, but it wasn't there.  I can't even find any information on it in the help.  I thought that maybe he was using SW2011 and that this must be a new feature (we're still on 2010).  So I asked him, and it turns out that he is using SW2010 as well.

It is very difficult to communicate with him due to the language barrier as well as the time difference.  So I thought I would ask the question here.  Does anybody know where I would find this function?

SolidworksParts And Features