Our company has recently redesigned their logo and I want to insert it into my drawing templates. The logo was done in photoshop and I can export it as a jpeg. I insert in into my template and it looks fine. But when I print as PDF the logo looks really bad. I've also tried saving as pdf and I get the same results no matter what I do. Here are the examples:

On Solidworks sheet zoomed in

Now on PDF

Ant fix for this?