I must be dense. Please help me figure out how to change the color of a material in PV!!!

I have searched and found explainations but they don't make sense to me. The video someone posted I can't get to play. can anyone please give me a detailed step by step on how to change colors!?!

I open the color box, select my color and click okay, but nothing changes. It's maddening and I have a deadline creeping in.

SolidworksPhotoview 360