In a previous SolidWorks World presentation (can't remember which year), they were presenting either an add-in or a new module of SolidWorks that allows you to do various design concept in SW rather than the old days of using pencil and paper.

Does anyone know how to access that module? We are starting a new project and rather than creating the concepts on paper, I would like to use SW to do it. It's been a while so I don't remember all the details.