Creating a wall anchor for an animation

I'm modeling a wall anchor and I want to animate it, but i can't make de model change it's geometry as the screw goes in.

This video (form 0:48 - 1:04) explains what I have in my mind about what i want to make.

https://www.youtube.com/watch?v=viTb06TJgSU

How can i do it?

thanks in advance

SolidworksParts And Features