Colors appear darker than chosen in SW2011

I've recently installed Solidworks 2011, upgrading from 2009. I use colors to differentiate various sections of my parts by coloring features in the tree. For some reason the colors on the part appear much darker than those I pick from the appearance table. Whites appear as a medium gray, all other colors appear neutralized and dark. I've tried various lighting and scene selections but nothing seems to affect the color. I'll often color small features as a bright color like pink against a dark contrasting blue. Pinks show up as pink in appearance menu but shows as a muted purple on the part. Any ideas?

Thanks for any sugestion,

PJ

SolidworksParts And Features