Best practice for inserting picture logo into titleblock?

What are the best practices for inserting a company logo in picture format inside a titleblock? I have a company-created logo in a variety of formats (.ai, .png, .bmp) that will not keep a sharp resolution when I print my drawing to PDF. I have tried multiple configurations to two different PDF drivers, one from Adobe, and one from PDF-XChange. The image is a raster format, and it looks great onscreen. When I plot to PDF it turns into an ugly saw-toothed blob of mess. What are the best practices to follow to get the best reproduction of a raster image inside Solidworks?