Balloon displays part number not assembly number like in the BOM

I am new to excel based bill of materials and have had good luck with it until now. I went to balloon my cover sheet and noticed that all of the balloons are displaying the child part number and not the sub assembly number. I have tried linking it to custom properties, i have changed what the balloons look at, I have checked to make sure that the view is linked to the bom (it is), i just don't understand why this is happening. If i delete the Excel BOM then insert a SolidWorks BOM it works just fine. My Excel Header is named correct as well. Please advise!

SS-100-200-1b should read SS-100-200-1-sub4

SolidworksDrawings And Detailing