activation on multiple computers

We have Solidworks 2016 and have installed it on a master image that is to be distributed to multiple computers around the college.

On the test run, I ran Solidworks and it asked for activation.  I entered my email address (the one registered on the portal/website) and clicked on the activate button.  Unfortunately it throws up an error that says 'Activation count exceeded'.

How do I activate on multiple PC's?

SolidworksEducator Student