3D CAD as Image Maker

I like PV360.  The Fabricator Magazine published my article about it...

http://www.thefabricator.com/article/shopmanagement/shop-technology-and-3-d-cad-product-presentation

How important is 3rd party software to your production of product shots?  Are you crazy like me and try to do it all in SW?

SolidworksPhotoview 360