title of Manufacturing item is not updated by revision

Dear experts,

our customer has revised configured E-item from A to B (and modified the title of rev. B), now he wants to revise M-Item with "Manage Item-Product Links Inkonsistency, which is working well if only effectivity is assigned, not model version!
A new revision of M-item is created, the title of E-Item B is not taken over, M-item keeps the former created tile from E-Item A. 
See video:

Is there a setting to change this behavio or some reason, why it is kept?
Which ootb BL is responsible for this title definition on M-Item?
Thank you.
Thomas Degen (TECHNIA)