As Chinese electric vehicle brand Neta Auto focuses on its rapid global expansion, its strategy of developing affordable luxury electric cars requires a keen focus on costs and productivity throughout product development. Neta Auto uses the 3DEXPERIENCE platform to manage all design, engineering, and manufacturing processes, bringing significant cost savings and reducing the product development cycle.

Luxury electric car designed to be affordable

The Neta GT electric coupe has all the hallmarks of a premium sports car except for its price tag. Its maker, Neta Auto, retails the luxury electric car at around half the price of similar vehicles on the market today. Much like the rest of its electric vehicle (EV) portfolio – the Neta U and Neta V SUVs, and the Neta S sedan – the Hozon-owned Chinese manufacturer set out to create a sports car that’s both appealing and affordable without compromising on the interior or on safety.

Inside, Neta Auto’s EVs are packed with innovative smart cockpit technology, including the latest navigation, automatic parking and power energy management capabilities, to deliver a comfortable and safe driving experience. 

“We want everyone to enjoy a premium driving experience while helping to make our planet a better place,” said Zhang Yong, CEO of Neta Auto. “We have successfully developed a RMB200,000 EV [equivalent to €25,000] that competes with cars costing more than double the price while offering superior performance, safety, quietness, comfort, and intelligence.”

Read the full case study:

https://www.3ds.com/insights/customer-stories/neta-auto-luxury-electric-cars