2022 MBSE Cyber Experience Symposium Keynote | From Product to Connected Systems Experience

Dear CATIA Systems & CATIA  Magic Community,

I am so glad we could meet in person at the 2022 MBSE Cyber Experience Symposium. It has been 2 years of pandemic where everyone had to adapt and reinvent a new way to working. We learned how to collaborate in a different way. Cloud has been a key enabler for us and for our clients and users. I hope we come to a point where we can start a new hybrid approach, taking the best from digital and physical.

My keynote theme is From Product to Connected Systems Experience.

The world we live in is a system of systems, where smarter and sophisticated products are connected together to enable new Customers & end-Users experiences. At CATIA, our promise is to Shape the World We Live in  and we're looking forward to empower the Community of Design Innovators to Engineer & Experience the best System of System from Concept to Experience Driven Engineering, leveraging virtual twin to imagine tomorrow's experience. Let's see more in depth what this mean, and how Systems Engineering is on the critical path to deliver this vision.

My keynote agenda:

1. Today’s MEGA TRENDS are shaping a new world

2. Connected System are the new normal and SYSTEMS ENGINEERING ADOPTION is growing across all Industries

3 What is DASSAULT SYSTEMES and CATIA SYSTEM STRATEGY?

4. How do we want to support the COMMUNITY, STANDARDS & OPENNESS which are crucial for our common success?


1. MEGA TRENDS

I hope you saw the last study from INCOSE (The International Council on Systems Engineering) called Systems Engineering 2035 VISION. Page 23 is well describing Global Megatrends, Technology Trends, Enterprise trends, and new Stakeholder needs (including UN Sustainable Development Goals).


When we look at those trends, here are a few takeaways:

  • Change is the norm, and it's accelerating. Companies need to adapt with new process, methods & tools.
  • Innovations needed to address challenges requires Science based approach & new technology. For example, science-based approach used by IPCC has been instrumental to provide policymakers with regular scientific assessments on climate change, its implications and potential future risks and mitigation options to tackle Climate changes.  Science is also guiding key research for new technologies, like new material and solutions for more sustainable battery and energy systems.
  • Companies do not sell product anymore but experiences, with new usage & business models
  • Systems Approach is key: Systems Engineering is the only practice that looks at stakeholders needs (the problem) and study architecture alternatives to find the best trade-off to deliver consumer value.

Let’s have a deeper look at the impact for industries. 

The transformation from Product to Experience implies that companies should deliver new consumer experience. This lead to a new ecosystem of actors, like automotive carmakers transforming themselves into Mobility ecosystem. Regulations and standard must be understood and included as part of system engineering.

On the challenges side,  Product are so complex that traditional methods & skills does not work. Data analytics are critical to better understand real world data and use them as insight, in the virtual world, to continuously improve design & engineering  get feedbacks from Virtual and Real tests. Most engineers are still working in siloes and multidiscipline engineering is key to fail fast and converge earlier.


So, how  Future of Engineering might look like? To support these transformations, the challenge for CATIA is to empower engineers with solutions to Design, Simulate & Optimize the best systems of systems from mission to certification-driven simulation

I’d like to mention CLAAS as an example, a leading agriculture equipment company based in Germany, and a Client of Dassault Systemes in Systems Engineering.

The illustration below is inspired from a presentation made by Dr. Kai Korthals, Head of Digital Product Engineering at CLAAS.
Just compare the 2 pictures on the left side and see the difference of a cockpit of the 70’s and the newest one, and this just the visible part of the change! Now CLAAS is already thinking about a complete ecosystem that will connect agriculture equipment with whether information system and field monitoring system: A true system of systems!

In this example, the process goes in an infinite loop, System models will be enriched thru data: real world evidence to drive the experience to the next level. 
At every steps, the virtual twin support engineers, here are 2 examples related to System functional architecture and Cockpit experience design with Human in the loop.


2. SYSTEMS ENGINEERING ADOPTION

System Engineering adoption is impacting all sectors of the economy.  Dassault Systemes is investing in 3 sectors and I’d like to introduce later a few customer studies from those sectors.

  • Manufacturing industries has transformed over the years, we partner with them for the last 40 years. Future driverless vehicles or delivery drones would not exist without a system approach.
  • Life Sciences & Healthcare needs system for smart medical devices.

Complex Infrastructure, whether we are talking about Renewable energy or smart Cities are system of systems.

The innovation pace is accelerating, connected system are the new normal: EVTOL, Autonomous cars, agricultural & industrial robots, bionics prothesis, smart cities, smart grid, ...

It is a new opportunity for Industry shakers. We are so proud to partner with new companies who delivers a new experience for their Customers. 95% of these new start up are using the 3DEXPERIENCE platform from Dassault Systemes.

For Aerospace & Defense Industry, key Market Leaders like BOEING, AIRBUS, LOCKHEED MARTIN and DASSAULT AVIATION are using the 3DEXPERIENCE platform, as illustrated in these press releases.

But what are the business benefits of adopting Model Based Systems Engineering (MBSE) for those companies?

An excellent paper, MBSE delivers significant return on investment in evolutionary development of complex SoS, written by Edward B. Rogers an Steven W. Mitchell helps to understand the benefits of switching from a document based approach to model based approach when studying a complex combat systems at Lockheed Martin. We’re not talking about small gains, the Return on Investment was \\\$254M of savings on projects... representing \\\$3.6 of savings in 5 years… for 1 \\\$ invested.

Model-based Systems Engineering  is also a key catalyst for Digital Thread initiatives, as explained by Renee PASMAN Director Integrated Systems, Skunk Works, Lockheed Martin. (link to full presentation)

“We started to see significant efficiency benefits from
having that single authoritative source of truth."

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Here are 2 other industry example of benefits of our Model-Based Systems Engineering approach coupled with our 3DEXPERIENCE platform.

At Renault, we started a virtual twin transformation where the holistic process to design new sustainable vehicle experience will be performed on our cloud platform. The importance of Software for future mobility is key. The virtual twin project intents to reduce cycle time and cost as explained in this video by Gilles Le Borgne, EVP Engineering, Renault Group.

In a totally different sector, we help a new European start up, Naarea to realize their dream : producing nuclear energy from nuclear and mining waste.

Their new extra small modular reactor requires a strong coupling between the design of the infrastructure and multi disciplines engineering thru MBSE approach.


3. What is DASSAULT SYSTEMES and CATIA SYSTEMS STRATEGY?

When building our strategy, we had to start from what the industry defines as a reference framework. The traditional V-model is today one of the most known and used framework. In the illustration below, I took one example from AUDI, inspired by INCOSE Systems Engineering Handbook, Systems Engineering Body of Knowledge and ISO15288.

There are multiple solutions used by our clients to cover this V-model... Our approach is based on 4 transformation axis, to cover it "end-to-end" & transform it


1. From Mission Engineering...

...to System Architecture Modeling and Simulation

We want to provide the capacity to model & simulate requirements and architectures in the early phase of a program, in order for Engineers and Program leader to collaboratively make the best trade off.

This videos shows how systems of systems & enterprise architecture can be used to imagine new business models... And specify the systems and sub-systems that need to be develop to deliver such new missions, based on industry standards such as UAF, SysML and functional architecture simulation to validate model completeness. CAMEO, is now connected to  the 3DEXPERIENCE Platform, enabling No Magic Users to use ENOVIA Product Line Management capabilities in context of their SysML models, enabling to define, capitalize & re-use modular systems architectures across projects & product lines.

These models are often used to generate detailed specifications requirements... Users can not only manage requirements, but event simulating them, thanks to STIMULUS requirement in the loop simulation, now integrated with 3DEXPERIENCE Requirement Engineer role (discover more in details in this post 

2. ...to continuous multi-disciplines automation & integration

We want to perform continuous multi disciplines automation and integration, optimizing mechanical, electrical and software disciplines. I take here the example of electrical systems. 
We want to connect system architecture to the definition and automation of electrical systems: Electrical net and diagram definition can be massively automated from Systems & E/E Architecture thru this approach and thru the connection with a collaborative 3D Mockup. This new process requires a platform approach to manage all systems & electrical business objects semantics and ontologies, from requirements to architecture to diagrams & 3D.

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3. ...to massive simulation of User Experience

Third, we want to allow massive simulation of user experience. To explain what we mean here I take the example of a self driving car that you need several billions of miles to validate. In January 2021, Dassault Systemes has invested in a company called AVSimulation, specialised in Autonomous Driving simulation. The connection between System Architect, Embeded Software engineer and Test Engineer will be critical to accelerate ADAS (Advanced Driver Assistance System) system validation (Discover more on this domain with the CAP GEMINI & Dassault Systemes partnership announced this week at Mobile World Conference).


4. Governance and Openness

Last but not least, Governance & Openness are key to ensure a full process continuity. Thanks to the 3DEXPERIENCE platform, all systems engineering artefacts lifecycle, configuration and change can be managed during the development process, with the right level of granularity. This video illustrates how Project Leaders can review systems engineering deliveries status for a given project. Stakeholders can collaboratively identify pending issues, define & track corrective change actions and assess the end-to-end traceability (leveraging connectors to multiple tools and formats, like Matlab/Simulink, Git software code, ...) to ease quality audit & certification activities.


This 4 axis of transformation had led to the creation of our Cyber System Reference Framework, a comprehensive solution portfolio: 

  1. Cyber Systems (of Systems) Specifications at Mission, Functional & Logical level.
  2. Cyber Systems Model based Design with continuous & multi disciplinary integration
  3. Cyber System Validation with model/software/hardware in the loop simulations and test management
  4. 3DEXPERIENCE platform integration for Requirements, Traceability, Configuration & Governance, Compliance

We believe this portfolio bring key unique values to deliver a full virtual twin experience, providing benefits from ideation to design to systems in operation.
One of the best example I have found to explain the concept of VIRTUAL TWIN EXPERIENCE with System Engineering approach is FAURECIA “Cockpit of the Future” Project, using CATIA Systems and the 3DEXPERIENCE platform.

This project developed by FAURECIA engineers was not about digitizing an existing cockpit but rather creating a new experience with the HUMAN at the center of the innovation.

  • A VIRTUAL COCKPIT that connect to a REAL HMI DISPLAY (V+R)
  • MODELS that capture the knowledge & Know How of FAURECIA Engineers to MODEL & SIMULATE the best Cockpit System (Comfort, Safety, …)
  • In a few minutes, one can see how we could imagine a new heating system that improves COMFORT, extends RANGE and saves ENERGY (for sustainability purposes).
  • Everything is all on CLOUD, on the 3DEXPERIENCE platform, facilitating collaboration between stakeholders: program lead, ergonomist, marketers, engineers from different disciplines: mechanical, Electronics, Software...

Congrats team for making it happen: FAURECIA, ACCENTURE, EPICNPOC and DASSAULT SYSTEMES demonstrated together at CES 2022, live, on the cloud!


4. How do we want to support the COMMUNITY, STANDARDS & OPENNESS?

I’d like to address a message for our ecosystem of partners. You are critical for our common success.

We want to get tighter relationship with our long term and strategic partners : quality, sustainable product, innovation. And potential to extend thru 3DEXPERIENCE platform to support our strategic client.

Partnering with Academics is also a critical sucess factor. A new workforce of future Systems Engineer need to be trained in the coming years! Our 3DEXPERIENCE EDU Team collected the "skills of the future", with a dedicated report focussing Systems Engineer.

We also want to promote Systems Engineering certification in Dassault Systemes. In 2022, we want to run a special certification program for our Dassault Systemes employees and 12 CATIA System experts are already certified thru INCOSE.

We actively participate in systems standards initiatives. We are actively working with OMG, INCOSE, Modelica and others to co-create and adopt them.

We capitalized MBSE practices, knowledge and know-how in a dedicated method: MagicGrid. The last update of MagicGrid Book of Knowledge is available (free of charge!) at https://discover.3ds.com/magicgrid-book-of-knowledge

 


Collaborative research to solve still unresolved technical challenges is also an important area for Systems Engineering. We are actively participating in such R&D projects, to define next generations of method, standards & tools, like

  • ModeliScale for smart grid large scale systems of systems modeling and simulation
  • Emphysis (Embedded systems with physical models in the production code software), to bridge the gap between modeling & simulation and embedded software for electronic control units development

5. Let's work together!

This cannot happens without a strong team!

More than 330 Experts at Dassault Systemes around the world from R&D, consulting, sales and deployment activities are supporting our Clients & Partners in their systems engineering adoption and transformation. 

This new 3DSwYm community dedicated to MBSE is an opportunity to keep the symposium momentum and continue our fruitful conversations online. Feel free to share your thoughts, comments and feedback!


Contact our Experts

This presentation could not be realized without the contribution of key experts. Many thanks to them! Here are they, feel free to reach them!

@GW@TA, @SB, @GB  for their help in brainstorming and developing the content of this keynote presentation

@AC & @YS for their support on marketing content creation

@FB, @GT & Teams for the R&D Referential

@MM, @AS & Team, @BH, @NT, @FJ@VL, @FC, @DM@YG  @GF ​​​​​​​@AD  @TP for their contributions on the demonstrations

@CT & @PC for their support on ecosystem chapter

@MN for his inspiring webinar on MBSE

@Moy SPECKMAN @TC & teams for their leadership and their teams for asset creations