How to get "3D Experience Engineer for student role"

I purchased a license for student (cloud based) and the instructions indicate that I need a role to be able to access the Solidwork App. Unfortunately the instructions are not clear on how to get the role assigned. I also can not follow the instructions because my 3D does not have some of the menus referred in the instruction video  

Edu 3DEXPERIENCE ENGINEERStudent Offers​​​​​​​​​​​​​​