How can Generative AI help in Product Commercialization?
Virtual twin experiences enhanced with AI deliver a data-enriched, evolving 3D model that will accelerate product commercialization.
At one of the most highly anticipated tech industry events in recent memory, NVIDIA GTC, Dassault Systèmes was recently featured as part of the keynote address from NVIDIA founder and CEO Jensen Huang, who included a demonstration of the latest refinements to the 3DEXCITE portfolio for generative AI-enhanced content creation. The audience saw an interactive product demo, featuring a scientifically accurate product representation staged within a visually stunning environment, summoned by a simple written prompt.
| A Hyundai IONIQ 6 – displayed accurately down to the exact wheelbase proportions and trim colors of the physical car – shown in a variety of settings and angles that can be conjured and adjusted through text commands familiar to AI users. For manufacturers and marketers seeking to tell an authentic story that resonates with their users, the value of this technology is immediately clear. |
Why is it Important?
Dassault Systèmes' 3DEXCITE team’s collaboration with NVIDIA aims to transform how businesses generate accurate content about their products at an industrial scale. For manufacturers and marketers seeking to tell an authentic story that resonates with their users, the value of this technology is immediately clear.
For example, car manufacturers can now better explain a complex suite of driver-assist safety features in visual settings tailored to specific audiences and driving situations – whether shown at night on a country road, or during a rain-soaked city commute. Drivers in Alaska are going to value a car’s interior heating systems much differently than drivers in Florida, and manufacturers must personalize the visuals that accompany these differing messages.
This capability developed in collaboration with NVIDIA will produce images that are not only visually stunning but also 100 percent accurate based on the engineering specifications found in the product’s virtual twin on the 3DEXPERIENCE platform. The combination of our science-based virtual twin experiences with generative AI will accelerate product commercialization, and will reshape industries like Transportation & Mobility into collaborative value networks.
This latest milestone for commercial use cases of generative AI will have broad applicability across every industry, creating a pathway for Dassault Systèmes’ customers to present rapidly changing product features to an extremely diverse audience.
How does it affect Students?
A sustainable business strategy requires manufacturers to do more than 'create' using fewer resources. They must also ensure what they create is more effective, offering better value and longevity. Consumers are expecting more than just digital 3D models showcasing what already exists, and the virtual twin experience delivers a data-enriched, evolving 3D model of a product in the context of its usage.
Students who will be working in the Industry in the coming years will imperatively work on showcasing their products to customers in more interactive ways for them to more holistically experience the product, and appreciate the benefits brought by its features in context of the usage, and justify the cost. For this, Students will have to equip themselves with skills to use latest technology to appropriately demonstrate their products' strengths and value.
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