Is having the best idea enough? How do you know what is the best idea? Communication/Marketing is key! Tell your story! Share your vision! But how….

The ability to create an emotional connection of your design to the viewing audience can give you an opportunity to share the true depth of your design intent. There are many levels of experience that can help generate various levels of emotions. Words can describe. A sketch can lay a visual foundation. But an image can translate what was a mere thought into a clear narrative. Immersive environments can make an idea appear real and allow a dream to have life.

Today, 25 designers are imagining the future during the Design in the Age of Experience event in Milan, Italy. Tomorrow we can experience their dreams. At the Dassault Systèmes’ Hackathon Challenge, those design teams will be judged on their overall storytelling and the virtual reality experience of their project. Stay tuned, the winner team will be announced tomorrow afternoon…