In the last article of this series, you read about challenges the customer wants to solve with digital twins. Bosch Rexroth (BR) along with Dassault Systèmes successfully demonstrated the Industry 4.0 concept of ‘Digital Twin’ via a sample project presented at the Bosch Rexroth stand at Hannover Messe 2018.
From digital twin to digital marketing experience
In addition to solving customer challenges with digital twins, Dassault Systèmes 3DEXCITE brings its deep knowledge about photorealistic visualization and marketing to make the virtual representation of the product a realistic virtual marketing experience.
For the best marketing experience in VR, and to follow all the operations of the chip assembly, the movement of the machine (which is usually just some milliseconds for one operation) is slowed drastically. This way, the user has enough time to inspect the machine and its movement, which in real-life is too fast for the human eye. The ambience used for the scene, is simplified, to keep the attention on the assembly line. Additionally atmospheric music and machine sounds are integrated so that, when combined with the visual quality and performance, it creates a perfect immersive experience.
The process is key
The creation of the real-time experience is created with a set of roles on the 3DEXPERIENCE platform® that are available in the Industry Process Experience (IPE) “Product Experience Creation - tailored specifically to the needs of the Industrial Equipment Industry. This IPE can also be applied to other industry scenarios like Product Visualization and Presentation, Virtual Training/Mission and Point-of-Sales systems.
In this case, the following 3DEXCITE roles were used to achieve the VR experience:
- Marketing Content Artist - to prepare ambience and materials
- Marketing Experience Artist - to compose all the parts of the assembly line and add ambience, lights and materials
- Marketing Experience Scripter – to utilize mechanics, add additional animations through reusable scripts and add VR capabilities
- Marketing Experience Reviewer – to review and playback the experience
In the following section, you can see how this process was implemented with our 3DEXCITE roles in more detail:
- After cleaning up and preparing the model with the Marketing Model Processor (PPO) role, the Marketing Content Artist (XCA) prepared the materials, ambiences and additional content, which is required to enhance and beautify the final 3D scene for marketing.
- Later on, with the Marketing Experience Artist (XAR) role, all the parts of the virtual twin were loaded and composed into the full assembly line.
Afterwards additional content, which was prepared with XCA, like the ambience, was loaded into the experience, together with lights and materials, to have the virtual twin looking as realistic as possible inside the VR experience. - After the model was staged inside its environment, the mechanics were imported and leveraged with the Marketing Experience Scripter (VRS) to utilize the data that was already defined during the engineering processes and to gain the most appealing and realistic movement of the parts.
- Afterwards, the visuals for the interface were prepared with some raster graphics editor to get a realistic look of the HMI (Human Machine Interface) inside the experience.
- To depict a certain use case, in this example a chip assembly, dynamic parts missing predefined animations from engineering, were animated through scripting with VRS. Afterwards, the VR interface was placed and customized to limit user interaction to the limits of the environment.
- In the next step, the experience was optimized with the XAR role again to match the target scenario and performance requirements of VR.
- In the end, the experience was reviewed and then finally published into 3DSpace for the 3DEXPERIENCE® platform for playback in 3DPlay with the Marketing Experience Reviewer (EXV).
All in all, this is a straightforward process to leverage the engineering data that the virtual twin contains for an immersive VR marketing experience.
Thanks for stopping by and reading this article and now have fun watching the result (with sound):
More 3DEXCITE details are to follow in our next episode of the Bosch Rexroth customer story. Stay tuned for our next post, simply “subscribe to new content”!
